SEO Audit and Competitive Analysis

What do we look for in an SEO Audit?

Primarily we are interested in the way the HTML code is displayed for search engine spiders. By looking at the code, i.e. page titles, meta tags, heading tags, etc. we can determine where we can make improvements and suggest strategies.

We will also assess site structure to ensure the architecture of the website has the ability to be indexed properly, pages are linking appropriately and that there are no broken elements on the page. This assessment is also used to determine the quality and quantity of existing web content, We are looking for content that effectively uses keywords and provides information that is accurate and engaging.

What we look for in our competitive analysis?

We want to determine how saturated the online market is for certain industries, while simultaneously creating an edge over your competition. We want to ask the following:

• What are your competitors doing?




• What are you users searching for?




• What gives you the unique business edge?




• Why should consumers choose you?

Researching the competition gives us the opportunity to create a different, yet more effective strategy. We don’t want search engines to bypass our page because our content and strategy looks similar to a competitor. By researching keywords competitiveness we can target “low hanging fruit” for secondary and tertiary pages which builds a strong theme throughout the site.