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Primary Care Progress


Primary Care Progress

Non Profit, SEO, WordPress

Our work with Primary Care Progress is another example of our web design for non-profits. The original design concept for the microsite was simple enough – a sleeker, more energetic, and engaging version of the parent site. PCP wanted to ensure that its younger constituency (medical students and trainees) began to think of it as an exciting springboard to get more involved. With that in mind, we built Voices For Primary Care.

To showcase how PCP and its network are working to recognize NPCW, we developed a clean, concise, and clutter-free microsite. Notable features of the microsite include a fun fact scrambler, news & events tickers, and a blog for seamless integration with its parent site.

Most importantly, the microsite is fully equipped with a highly robust and user-friendly events management system. To harness the energy of its action-oriented members, we also integrated a Post an Event feature to encourage campaign engagement. Now visitors and members from any of its multiple chapters across the globe have the ability to submit a local NPCW event to the site for approval by PCP. At the end of the day, the goal is for visitors to walk (or click) away with the feeling that the features of the site are useful and engaging.

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